American Sports in an Age of Consumption : How Commercialization is Changing the Game. Cory Hillman
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Author: Cory Hillman
Page Count: 277 pages
Published Date: 30 Aug 2016
Publisher: McFarland & Co Inc
Publication Country: Jefferson, NC, United States
Language: English
ISBN: 9780786498888
File Name: American.Sports.in.an.Age.of.Consumption.How.Commercialization.is.Changing.the.Game.pdf
Download Link: American Sports in an Age of Consumption How Commercialization is Changing the Game
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Sports are not what they used to be. New publicly funded stadiums resemble shopping malls. Fans compete for cash prizes in fantasy sports leagues. Sports video games are now marketing and public relations tools and team logos have become fashionable brands. The larger social meanings sports hold for fans are being eclipsed by their commercial function as a means to sell merchandise and connect corporate sponsors with consumers. This book examines how the American consumer culture affects professional and collegiate sports, reducing fans to consumers and trivializing sports themselves.
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